Journalism can make or break elections

11. Reporting of elections
a) Media practitioners and media institutions must report on elections in a fair and balanced manner.
b) Before reporting a damaging allegation made against a candidate or a political party, a media practitioner should obtain, wherever possible, a comment from the candidate or party against whom the allegation has been made especially where the allegation has been made by an opposing candidate or an opposing political party.
c) A media practitioner or media institution must not accept any gift, reward or inducement from a politician or candidate.
d) As far as possible, a media practitioner or media institution should report the views of candidates and political parties directly and in their own words, rather than as they are described by others.
e) A journalist must take in reporting the findings of opinion polls. Any report should wherever possible include details about the methodology used in conducting the survey and by whom it was conducted.

Thanks to the Voluntary Media Council of Zimbabwe (VMCZ) for outlining what constitutes feya feya journalism for on reporting elections.

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